Not a big surprise for those of us that live here, but: Brazilians spend much more time online than almost anyone else in the world. At 26.7 hours per month, people here are plugged in more than all other countries except the US, UK, South Korea and France.
As one might expect, Brazilians are especially social online – or as social as one can be while alone, with eyes glazed over, staring into a lit screen – according to the new study from Comscore. 23% of this time was spent on social networks, with Facebook leading the pack.
“Brazilians love to…um…how do I put this….we love to gossip. We love to blab about each other,” one of Brazil’s most important internet businessmen told me, off the record, last year.
It has long been known that Brazilians have one of the highest Twitter participation rates in the world. But throw in Facebook, which has recently overtaken Google’s Orkut as the main social network here, and the amount of “social” time spent on the information superhighway has increased rapidly. That 23% on social networks is up from 16% in 2010.
One statistic here sticks out: Apparently, Brazilians are more likely than any other nationality to regularly log in to blogs. 95,9% do, compared to just over 50% for worldwide internet users. This strikes me as a bit off – it might depend on how respondents defined “blog.”
But to put the other numbers into perspective – the report is saying that Brazilians, per capita, are connected more than 175 of the world’s 180 countries, many of which are much, much richer than Brazil. The four countries that beat us out average a GDP per capita of almost 4 times that of Brazil’s. That’s fairly remarkable outlier.
Of course, this itself is a blog, so I have not done the due diligence or really any research at all to look into what the methods or scope of this ComScore study were. That’s part of why these blog things are so easy to throw up. Feel free to look into it yourself and get back to me.
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