[vimeo 44896240]
Presenting Cassia Tabatini‘s video of the 2013 Summer collection from Brazilian brand Neon.
Which is the best, most original, and most Brazilian of all the Brazilian fashion brands? Recently, some kind of consensus has formed that Neon (pronounced Ney-ohhn) is currently representing what is sartorially most interesting in this country.
I make no claim to be an expert on the topic myself, of course, though I do cover São Paulo Fashion Week twice a year in a very special capacity. I can say this because this year’s collection impressed most all of the proper international fashion journalists in attendance.
If this kind of thing interests you, check out the video above by the excellent Cassia Tabatini, who also also shot this editorial for L’Officiel Brasil, as well as some shots from the show which took place in São Paulo’s Ibirapuera park. You can poke around on that site, too, to see all the other shows this year.
Below are a couple of the official shots (not by Cassia, clink the links above to see more of her excellent work) from the show:
